刘雨阳

Neves Liu

I connect brand strategy, media, AI, HCI, HRI, VR, and data to help companies understand audiences, sharpen positioning, and build content that travels across platforms and cultures

About Neves

Neves Liu works at the intersection of technology, media, brand strategy, AI, and data, with a focus on global audiences, cross-cultural communication, and the future of digital storytelling.

Her background spans traditional media and new media. In traditional media, she has worked across TV production, news reporting, interviews, program planning, and editorial development. In new media, she has focused on digital content strategy, cross-platform storytelling, audience positioning, brand communication, and AI-assisted production workflows. She has supported content and communication projects for organizations including SMG International, Hunan Broadcasting System, Youku, the UN, Fashion 4 Development, and the Forum for World Education, working closely with creative teams, executives, partners, and public-facing stakeholders. Across these roles, she has taken ownership of creative direction, production planning, product-facing coordination, outreach workflows, and team execution, helping move projects from early ideas to public-facing delivery.

Neves also brings a technical foundation to her media and strategy work. During her master’s study at the University of Chicago, she focused on data management, VR, Human-Computer Interaction, Human-Robot Interaction, and brand marketing. Her work has involved data processing, visualization, programming, dashboard development, prototyping, AI-supported workflows, and multimodal AI experimentation. These experiences strengthened her ability to connect audience behavior, platform culture, emerging technology, and practical business communication.

Before the University of Chicago, Neves studied at the University of Wisconsin–Madison, where her academic work connected educational technology, educational psychology, media production, and media technology. This interdisciplinary background shaped her view of communication as a system that connects people with platforms, supports learning, guides engagement, and builds trust.

Neves sees technology and media as two major forces shaping the future of communication. Her long-term focus is to build expertise in this space by connecting academic research with industry practice, especially in areas such as AI-assisted workflows, consumer insight, platform culture, data-informed strategy, and global brand development. She aims to help organizations use technology and storytelling more thoughtfully, creatively, and effectively across markets.

Outside of work, Neves enjoys playing pickleball, baseball, and archery. She loves films, music, and animals. She also plays the piano and holds a Level 10 piano certificate.

What I Do

• 5 years in TV production                     
• 5 years in project management
• 4 years in marketing
• 4 years in social media strategy          
• 3 years in multimodal AI experimentation 
• 2 years in product design

Brand & Audience Strategy

品牌与受众策略

I help brands and media teams understand audiences, sharpen positioning, and turn consumer insight into content strategies for global and cross-cultural markets.

  • Audience research
  • Brand positioning
  • Campaign strategy
  • Gen Z consumer insight
  • China–U.S. market understanding

Technology, Data & AI Systems

技术、数据与人工智能系统

I explore how AI, data systems, and human-centered technologies can support smarter workflows, audience understanding, product experimentation, and digital transformation across industries.

  • AI-assisted workflows
  • Data management and visualization
  • Human-computer interaction
  • Human-robot interaction
  • Digital transformation research

Media Production & Storytelling

媒体制作与叙事

I produce and support screen-based content across TV, digital media, short-form video, news features, and entertainment formats, from concept development to post-production.

  • TV and digital production
  • Social media strategy
  • Interview and field reporting
  • Cross-platform storytelling
  • Content distribution

News & Events 新闻与活动

Newark airport suffered third outage in less than two week

桑国亚教授：教育合作、以茶会友 搭建中美友谊之桥 中文版

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