刘雨阳

Neves Liu

I connect brand strategy, media production, AI, and data to help companies understand audiences, sharpen positioning, and build content that travels across platforms and cultures

About Neves

Neves Liu works across brand strategy, media production, AI, and data, with a focus on global audiences and cross-cultural storytelling.

Her background spans TV, digital media, news reporting, brand marketing, and emerging technology. She has supported content and communication projects for organizations including SMG International, Hunan Broadcasting System, Youku, the UN, Fashion 4 Development, and the Forum for World Education. Across these projects, she has worked on production planning, interviews, content development, audience positioning, and cross-platform storytelling.

During her master’s study at the University of Chicago, she focused on data management, digital media, HCI (Human-Computer Interaction), HRI (Human-Robot Interaction), and brand marketing. This academic background helped her connect audience behavior, platform culture, and emerging technology with practical media and brand strategy.

She is especially interested in how organizations use AI-assisted workflows, consumer insight, and cultural strategy to build stories that travel across markets.

For Neves, media is not only about producing content. It is about understanding how people pay attention, build trust, and make meaning across cultures.

What I Do

Brand strategy, media production, and AI-informed audience insight. 
创新赋能品牌共塑数字未来

Brand & Audience Strategy

品牌与受众策略

I help brands and media teams understand audiences, sharpen positioning, and turn consumer insight into content strategies for global and cross-cultural markets.

  • Audience research
  • Brand positioning
  • Campaign strategy
  • Gen Z consumer insight
  • China–U.S. market understanding

Media Production & Storytelling

媒体制作与叙事

I produce and support screen-based content across TV, digital media, short-form video, news features, and entertainment formats, from concept development to post-production.

  • TV and digital production
  • Social media strategy
  • Interview and field reporting
  • Cross-platform storytelling
  • Content distribution

Technology, Data & AI Systems

技术、数据与人工智能系统

I explore how AI, data systems, and human-centered technologies can support smarter workflows, audience understanding, product experimentation, and digital transformation across industries.

  • AI-assisted workflows
  • Data management and visualization
  • Human-computer interaction
  • Human-robot interaction
  • Digital transformation research

News Releases & Reports 新闻

Newark airport suffered third outage in less than two week

桑国亚教授：教育合作、以茶会友 搭建中美友谊之桥 中文版

Chinese techs shine as CES 2025 kicks off in Las Vegas

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