Step into Lyy’s Studio — Where Stories Move the World

Film, TV, reality, news, advertising, and beyond — discover your next creative frontier with Lyy’s studio
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About Me Q&A

Who am I?

For details on my academic background, experience, and leadership roles, please refer to my resume on the home page.  
有关我的学术背景、专业经验和领导角色的详细概述,请参阅我的主页上的简历。

What makes me special?

• Gen Z Market Analyst  — Deliver consumer intelligence that guides brands entering youth segments in the US & China. Design recruitment pipelines that plug senior leaders into emerging‑talent pools
Z世代分析师:提供中美青年消费群体深度洞察,为品牌进军新生代市场提供战略导航;搭建高管与新兴人才的精准对接通道,构建跨代际人才输送体系。

• Film-TV-Reality Show Producer  — 70+ short‑form & long‑form projects; adept at turning complex issues into compelling screen narratives.
电影电视真人秀制片人;擅长将复杂议题转化为具有荧幕张力的叙事作品,深耕内容工业化生产,平衡创意表达与市场诉求。

• Global Affairs Journalist  — Cover technology, policy, and cultural shifts, conducting C‑suite & policymaker interviews in Mandarin & English, delivering stories to global audiences.
全球事务记者:聚焦科技政策与文化变迁,以中英双语对话企业领袖与政策制定者,为全球受众提供具有地缘洞察的深度报道。

• Digital Transformation Analyst  — Advise global brands, enterprises, startups, and nonprofits on new‑media marketing, emerging tech integration, and audience‑growth roadmaps.
数字化转型分析师:为全球品牌、跨国企业、初创公司和非营利组织提供新媒体营销战略规划、新兴技术整合和用户增长周期管理的建议。

• Media & Education Research Fellow  —  Investigate how interactive media and AI reshape learning design and engagement.
媒体与教育研究员:研究交互式媒体与人工智能对教育模式革新、学习体验设计、用户参与度提升的范式重构。

Why Work With Me?

  • Strong expertise in both media production and academic research. 既有媒体制作经验,又深耕学术研究,确保作品兼具艺术性与影响力。
  • Deep understanding of the Chinese and International media landscape. 熟悉中美媒体生态,针对不同市场提供定制化内容策略。
  • Skilled in creating distinctive media content with emerging technologies. 擅长打造差异化内容,结合前沿技术提升作品表现力。

Welcome to Lyy's Personal Website!

Academic experiences at the University of Wisconsin–Madison and the University of Chicago have provided me with a solid foundation in analytical thinking, cross-cultural communication, and creative exploration. With these skills, I am now engaged in producing and reporting on technology and culture from a global perspective—telling stories that connect diverse communities and bridge industry and academia.

My journey in media is rooted in a genuine fascination for film, television, and cross-media storytelling. I am drawn to the emotional corridors created by moving images, believing that every frame holds the potential to open new doors to understanding and empathy. In my work, I strive to go beyond entertainment, aiming to create content that resonates on a deeper emotional level and sparks thoughtful reflection about our shared human experience.

Creativity and leadership are the cornerstones of my professional identity. These qualities have empowered me to navigate complex projects, inspire collaborative teams, and deliver authentic, impactful work in a rapidly evolving media landscape. Whether conducting interviews, directing productions, or developing digital strategy, I am committed to both technical excellence and the emotional truth of every story.

As someone who closely follows the rapid development of frontier technologies—especially artificial intelligence—I believe it is vital to stay attuned to the pulse of our era. I am passionate about exploring how innovation can reshape media, storytelling, and society at large. Yet I remain wary of technology’s erosion of human spontaneity. Sometimes, I deliberately preserve "flawed" moments—those unoptimized by algorithms—for they often hold the raw authenticity that resonates most deeply. At the same time, I hold a deep respect for history and tradition, believing that the wisdom of those who came before us provides invaluable guidance as we embrace change. Balancing the lessons of history with a forward-looking mindset, I seek to create work that is both pioneering and grounded.

To me, media is more than entertainment; it’s a prism for understanding our world. I often reflect on director Christopher Nolan's words: "You're waiting for a train, a train that will take you far away. You know where you hope this train will take you, but you can't be sure." These words capture my own spirit of exploration, anticipation, and openness to the unknown possibilities that lie ahead in media and storytelling. As I stand at each new platform, I am eager to embrace the journey—wherever it may lead—and to collaborate with others who are passionate about pushing boundaries and making a meaningful impact.

——Yuyang Liu (Lyy)

In Chinese:

在美国威斯康星大学麦迪逊分校和芝加哥大学的求学经历培养了我的批判性思维、跨文化沟通与创意探索的核心能力。如今,我以全球视野聚焦科技与文化领域,通过深度报道和内容创作连接多元社群,打通产业与学术的思维疆界。

我的媒体生涯源于对影视和跨媒介叙事纯粹的热爱。动态影像所编织的情感迷宫总让我沉浸其中——我相信,每个镜头都可能成为理解他人、感知世界的窗口。我的创作从不满足于浅层娱乐,而是竭力打造能叩击心扉、唤起对人类共同命运沉思的内容。

创造力与团队协作是我的专业基石。这两大特质帮助我在复杂项目中破局、激活团队活力,于瞬息万变的媒体生态中持续输出兼具技术锐度与人性温度的作品。无论是人物访谈、影片制作还是数字战略布局,我始终以工匠精神雕琢叙事,以赤子之心守护人性的真实。

作为密切关注前沿科技(尤其是人工智能)的从业者,我深知紧扣时代脉搏的重要性。我热衷于探索技术如何改变媒体形态与社会结构,也警惕其对人性粗粝感的驯化。因此,在创作中,我有时候会刻意留存算法无法解码的“瑕疵”时刻——正是这些未被技术抛光的瑕疵,往往藏着最锋利和最真实的力量。与此同时,我也从历史与传统中汲取智慧,我相信这是应对时代变革的罗盘,能照亮我们前行的路。在传承与革新之间,我努力寻找平衡。

对我而言,媒体远非消遣工具,而是洞悉世相的棱镜。克里斯托弗·诺兰在《盗梦空间》中的那句台词 "你正在等待一列火车,一列将带你去很远的地方的火车。你知道你希望这趟火车带你去哪里,但你不能确定。" 我也带着对未知的敬畏与期待,在每个人生月台蓄势待发,期待与各位志同道合的伙伴一起,探索充实自我的更多可能。

——刘雨阳(Lyy)

What I Offer(服务)

Empowering Media with Innovation & Vision 创新赋能媒体,塑造未来影像

Film - News - Video - Reality Show Production

  • Planning, directing, editing, and post-production of competitive variety and entertainment programs.
    提供策划、导演、剪辑及后期制作支持,打造具有市场竞争力的娱乐内容。
  • Covering technology, culture, and current affairs through documentary and on-location news production, delivering timely and relevant stories to diverse audiences.
    参与科技、文化与时事新闻的纪录片及实地报道,将最新动态和行业趋势及时传递给多元受众。
  • Creating impactful visual storytelling on social issues, humanities, and academic research.
    专注社会议题、人文故事、学术研究可视化,提供专业影像叙事方案。
  • Supporting creators from ideation to execution for optimized content production.
    提供从策划到执行的全流程创作支持,优化内容质量与传播效果。

Media Consulting & Content Strategy

  • Crafting personalized strategies based on data analysis to enhance brand influence.
    结合数据分析,制定个性化传播策略,提高品牌影响力,与用户互动,提高转化率。
  • Developing high-quality promotional content for brands, businesses, and campaigns.
    帮助企业塑造品牌形象,打造高质量宣传片、广告和产品推广相关内容。
  • Deliver consumer intelligence that guides brands entering youth segments. 
    青年群体的消费洞察,帮助品牌引入Z世代市场。
  • Developing communication strategies tailored for Chinese and international markets.
    针对中外市场文化与语境,制定本地化与国际化兼具的传播方案。

Academic Research & Industry Collaboration

  • Investigating digital audience behavior and communication patterns.
    研究数字时代观众行为,探索新媒体环境的传播规律。
  • Exploring the applications of AI in content creation and production.
    关注AI在内容创作、影视制作中的应用,探索新技术赋能媒体的可能性。
  • Providing lectures and collaborations in media studies, communication, education studies and psychology.
    在传播学、媒体心理学、教育学、社会影响等领域提供学术的讲座与合作。
  • Design recruitment pipelines that plug senior leaders into emerging-talent pools.
    为高层管理者设计人才链接通道,连接青年新锐力量。

Reality Show and Film Production 影视综

Girl and vampire

Parallel

(2023)

Watch
Old Friends

Old Friends

(2024)

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Hold On to Me

Hold On to Me

(2024)

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Jalen's Turtles

Jalen's Turtles

(2024)

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a couple of people that are walking down a hill

Friendship

(2022)

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Documentary 纪录片

Detented asian boy

School-To-Prison Pipeline

(2024)

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Happy family relaxing in the park

Sustainable Education

(2024)

Watch
Female hispanic latin teenager students with placards and posters on global protest for climate change and Earth rights

Youth Climate and Indigenous Rights Movements

(2024)

Watch
Retro print photos in the darkroom. Darkroom to develop film and create photos using different chemicals. Drying photos on rope. The manual process printingof old photos

Film processing-Documentary

(2023)

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Woman hiker attractive adventure wilderness holding map, Hikers concept,Travel relax, Holiday and vacation, Travel hiking.

Cross-country orienteering

(2023)

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Guitar, string, guitarist, musician rock. Musical instrument. Electric guitar, rock concert. Guitarist play, musical equipment. Instrument on stage and band. Live music. Guitars and strings, performer

Neves‘ Music Journey

(2023)

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Interviews 采访

blonde woman in action with flying ravens

Fashion Interviews

(2023)

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Supermarket aisle with empty green shopping cart

Supermarket Mystery

(2024)

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Discussing records

Marz Interview

(2022)

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News Releases & Reports 新闻 (2025)

From Fame to Federal Court: Diddy's High-Stakes Trial Begins

From Fame to Federal Court: Diddy's High-Stakes Trial Begins

Read & Watch
Close-up View Of Airport Security Checkpoint With X-Ray Scanner Machine And Luggages

Newark airport suffered third outage in less than two week

Read & Watch
Red Asian Lanterns

Asian Culture Performing Arts Showcase 2025 Celebrates in NY

Read & Watch
Helicopter in flight isolated against white

Tourist helicopter crashes in Hudson River in New York City, all 6 on board killed

Read & Watch
The fingers of a woman's hand step up the arrow of a chart lying on a shopping basket. Crisis and rising commodity prices concept

Trump's trade policy sparks anxiety among American consumers

Read & Watch
Top view of Hurricane Alex, Atlantic Hurricane. Elements of this image furnished by NASA.

Deadly US Storms Kill 7 People, Trigger Widespread Threats

Read & Watch
GDP copper alphabet

China's GDP growth target and why US tariff war will not work on China - Jeffrey Sachs

Read & Watch
Human Crowd Surrounding A Magnifier Object On Blue Background

Hidden Billions? New Study Reveals Massive Rural Undercount

Read & Watch
Rising Egg Prices

Egg prices hit record high in US: which country will supply Americans amid Trump's tariff war?

Read & Watch
Close up of woman hand choosing thrift young and discount t-shirt clothes in store, searching or buying cheap cotton shirt on rack hanger at flea market , stall shopping apparel fashion concept

Forever 21 to close all US stores after bankruptcy filing

Read & Watch
blue toned cross-wind passenger jet landing

American Airlines Flight 1006 Emergency Landing in Denver

Read & Watch
Student doing activity in the classroom.

US Department of Education Announces Nearly 50% Workforce Reduction Amid Plans to Restructure Federal Education Oversight

Read & Watch
Tornado over cultivated fields

Rare Tornado Strikes Pico Rivera in Los Angeles County

Read & Watch
Woman power

"SHEnergy" Concert and Chinese American Wome's Elite Awards Ceremony Grandly Held in New York

Read & Watch
Traditional asian tea

桑国亚:教育合作、以茶会友 搭建中美友谊之桥 中文版

阅读&观看
African Daisies

Chinese Elements Shine at the 196th Philadelphia Flower Show, Showcasing Cultural and Horticultural Elegance

Read & Watch
Artificial Intelligence Machine Learning Natural Language Processing Data Technology

Amazon Launches AI-Powered Alexa+ to Rival Apple, Google, and Chinese Tech Firms

Read & Watch
Tumbling lottery balls

Texas Governor Orders Investigation into Lottery Wins Amid Controversy

Read & Watch
Smartphones mockup flat lay top view lying on office desk

Apple announces $500BLN investment in US, 20,000 research jobs in next 4 years

Read & Watch
interior of Airbus A321 airplane

Frequent Air Disasters in North America, Two Dead After Small Aircraft Collide in Arizona

Read & Watch
Sunset Landing: Airplane Approaching Runway Amidst Fiery Skies

Delta Air Lines Flight 4819 Crashes at Toronto Airport, All 80 On Board Survive

Read & Watch
artificial intelligence

Elon Musk Unveils Grok-3 to Challenge DeepSeek in AI Race

Read & Watch
United States Of America At Night - Planet Earth Seen From Space

Asteroid 2024 YR4 Poses Potential Threat to Earth, Scientists on High Alert

Read & Watch
Firefighters and kitchen fire

California Approves $1 Billion Infusion for FAIR Plan to Cover Los Angeles Wildfire Claims

Read & Watch
She's feeling under the weather

US Flu Season Reaches Highest Intensity in 15 Years, Experts Urge Hygiene Precautions

Read & Watch
Chinese New Year Chinatown Singapore

From Empire State Building to Khalifa Tower: Global landmarks shine red to celebrate Chinese New Year!

Read & Watch
Fireworks light the night sky above a beautifully illuminated church

New York: CMG's 'Prelude to Spring Festival Gala: Global Watch' event kicks off

Read & Watch
Winner's Celebration Concept with a Golden Trophy and Confetti

2025全球领先品牌颁奖典礼于拉斯维加斯落幕 中文版

阅读 & 观看
Detail of electrician using equipment in shop

SPEED AWARD Highlights Cutting-Edge Technology and Global Collaboration

Read & Watch
Data Lake Big Data Warehouse Data Lake Platform Analytics Technology

Chinese techs shine as CES 2025 kicks off in Las Vegas

Read & Watch

Other Forms of Media 其他形式

high pressure sodium lamp HPS orange light

FunkyLamp Ad

(2023)

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Spider-Man

Spider-Man Clips

(2023)

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Contemplating her next move

Life is movie MV

(2022)

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a computer screen with a bunch of lines on it

Scratch game

(2023)

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woman standing surrounded by exercise equipment

Nicholas Recreation Center mini promotional video

(2023)

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man, woman and child holding hands on seashore

Script Shattered Facades

(2023)

Watch

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